It’s more the copy than the image that gives this public health campaign major panache points in my book. In the sad event that you’re too blind to (or to technologically impaired to zoom in on) the text, allow me to quote:
“To control snacking, establish a regular tea time everyday to enjoy your snacks and beverages, and drink only water to quench thirst during the day.”
Reactions:
1. First of all, talk about comprehensive health care! You go to read a public advert on dental care…only to find out that you’re receiving free diet advice! Two-fer’s (or shall I say tooth-fers?) are the best!
2. We all remember that Hong Kong was once a colony of the Queen. But did you realize that they still took tea time here? Though the high tea tradition is mainly carried out in the classiest hotels like the Peninsula, the afternoon snack break is still evident in the city. Many restaurants still advertise afternoon tea-set specials (in addition to lunch). If the Brits condone snacking, I’m sold.
3. Let’s discuss the classic British diction here. Though I’ve never been big on dieting, the idea of establishing a proper tea time so that I can “enjoy” some (undoubtedly scrumptious) “snacks and bevvies” sounds delightful and sensible. It has a better ring than “brush and floss daily,” n’est-ce pas?
4. All these Anglicisms got me wondering…is this ad is geared more towards the local Chinese residents (with an unfortunate reputation for unimpressive oral hygiene) or the British expats, whose reputation for abominable dental care truly precedes them world round? Not to mention their higher propensity to retain weight…
Why America hasn’t tried this refined approach to cavity-prevention and slim waists is beyond me.
